FreeBrands
Personal hygiene,
well-being and self-care.
WHO ARE WE
FreeBrands emerged with pioneering spirit in its DNA and already preceded by a great sales success of FreeCô. The brand that gave birth to the company and the company that gave rise to many other brands.
Rafael Nasser and Renato Radomysler, co-founding partners of FreeBrands.
The FreeCô sanitary odorizer appeared as a major innovation in the domestic market. A resounding success that made the brand synonymous with its category. Soon, FreeCô became too big and gained “sisters”. The need to unify existing brands under the same quality and logistics umbrella gave birth to FreeBrands.
Many years later, the expansion and creation of new brands and products continue.
Seeking to always be one step ahead of market needs. Focused on the daily lives of customers, keeping up with the pace of each consumer.
Our goal is to offer greater FREEDOM for people's routines through our BRANDS.
Our brands and products
In the media
Forbes
FreeCô: the company is betting on the taboo and expects to earn R$ 65 million in 2023.
Terra
FreeCô: Learn about the history of the company that makes millions preventing 'problems' in the bathroom.
Podcast
Interview with Renato Radomysler and Rafael Nasser, founders of FreeBrands, on PodSonhar Podcast.